Design virtues

Prototyping leads effective design and product iteration.

Wireframes prototype content for testing and iteration before graphics and code. It’s an iterative process that brings users, developers and creatives together. Content comes first, always. Data supports effectiveness and is UX’s best friend. Our goal: Structure the most effective experience for users.

We'll make an app, too…if it makes sense from the user point-of-view.

The process we use to get there is as articulate as the product. We’ll go down that road if there is data to support use cases for end users and an efficient path to every device in their hands. Often, our goals can be met with a web based solution that is responsive (like this site :)

We are defined by process and the best practices.

We provide a structure within which our users, designers and clients can all operate. There are few things as important as clearly defined process from business goals, to information architecture, content, wireframing, prototyping, testing and the evolution thereafter. We blaze trails to the finish with data to support our creative problem solving choices.

No product goes public without user input.

Data is our best friend! Every step and idea we make goes well beyond us. While art is subjective, successful UX is defined greatly by numbers and the systems that collect and analyze them.

We conduct user interviews, not focus groups.

We look for feedback with raw, uninfluenced detail. Testing digital products in a focus group setting is like asking cats to chat politics. We avoid misinterpretation by watching users work, rarely in the ways we expect, bringing attention to the most important details.

We are creative AND technical, by necessity.

Creativity and well informed opinions drive design. Technical and operative skills translate design into reality. We define analytics goals, conduct experiments, build user funnels, segment and split tests. We complement the efforts of marketers and incorporate the lightest code load possible to yield the best experiences.

A UX designer’s job is never done.

There is no such thing as a completed, perfect, or unchangeable product. Our job is to interpret the experience from the users’ points-of-view, test and iterate–then, rinse and repeat. It’s an evolutionary process.

"We are not secret agents going in with a mission and out through the window as a product explodes into the world behind us. Our pride comes from proving success over and over and over again."

Design cases



A patented molecular programming & animation process. An evolution of AutoCAD apps. 3D atomic interaction design for web browsers.

Clorox Company

Clorox Company

Re-launching a brand with comedic social stickiness and a responsive web design. Google Analytics data drove the marketing & design product.

Daniel + Allison Winery

Daniel & Allison Winery

Developing a new brand is a user experience and design challenge in one. This is the story of Daniel & Allison Winery's new brand and its first vintage from Napa, California.



We created a metagame platform for SimCity 4 storytellers and content creators to grow around a free exchange of content and ideas on the web.

SFO Chocolatier

SFO Chocolatier

San Francisco has a new, high-end confectionary in town. We built their online, "members only" club presence on the web with a full catalog and online ordering system.

Trion Game Network

Trion Game Network

Marketing site, landing page & in-game overhead display (HUD) designs for multiple productions, including Rift and End of Nations.

Uncle Milton

Uncle Milton

Classic "evergreen" toy to app: We took the ant farm experience from concept to prototype for Uncle Milton.

Weather Undeground

Weather Underground

Design for the web-based weather photo community supporting and the occasional technology prototype of new intellectual property.

Zynga Game Network


The #1 social game network hired us to translate their new brand concept into web and landing page UX designs.

Studio founder, Mark Templin

Beyond being a creative web spider for over 20 years, Mark Templin experience in electronic entertainment is 16 years deep and counting. He has architected multiple enterprise platforms for companies like MAXIS, Electronic Arts and Autodesk. Mark works the "full stack" on the web, for all of his clients here at Dragonsfisher.